Jimmy Maymann, CEO of Huffington Post, spoke on
Huffington Post has became a brand with 90 million users worldwide. By the end of 2015, it will have 16 international editions. Undoubtedly with bureaus in Canada, U.S., Mexico, Brazil, United Kingdom, Spain, France, Italy, Russia, South Korea, Japan, and Australia, in recent years the Huffington Post became a global media brand. The power house of the Huffington Post consists of 350 reporters and editors plus 70,000 bloggers. According to Jimmy Maymann, a new piece of content is published globally every 58 seconds. It uses various platforms: live streaming, mobile, internet radio and cable - "wherever consumers go," is the motto. The HuffPost is still seeing an increase in numbers of readers, says Maymann but in markets like the US, there is a sense of saturation. But other markets are still out there to explore, negotiations are taking place to launch Huffington Post Arabia. The consumption not as much on tablets but smart phones made a difference in the past 18 months. 50% of users in the US are reading the HuffPost via mobile phone device.
One of the secrets behind the Huffington Post success are influential voices that are contributing. Names like Al Gore and Hillary Clinton writing on news. Alanis Morissette and Bono contributing to the entertainment section.
"We don't see the Huffington Post as a news site but as a news platform, where the conversation starts," says Maymann. The blog is a crucial part of the outlet.
"Social is becoming increasingly important," adds Maymann. Many of the users arrive to the website via social media.
The Huffington Post Live, launched only 18 months ago, has 22 million monthly visitors. It generates 110 million views of videos only and 1,300 comments per day. 1 billion video views since launch.
The HuffPost is using "big" data like real-time dashboards, social trends, moderation, and personalization but also "small" data: reporting, headline optimization, SEO, content efficiency, consumer research. Real-time data is used to support the content generation process and empower editorial resources to identify and amplify content around salient topics.
The HuffPost had a high-level comments but over the last 6-12 months we see trolls bashing other people, says Maymann. A research was conducted to learn about a better comment and reader experience. The HuffPost decided to ban anonymous comments as it, which was a controversial step says Maymann. "Some people were quoting 5th amendment saying they have the right to say whatever they want," says Maymann but overall he believes it was the right decision as HuffPost became again a friendly environment for comments.
The Huffington Post is 100% advertising funded, says Maymann. "Readers are getting numb to the right side of the page," where most of the advertises are located. The ads are now appearing in the main section, which raised revenues. The most important part is to keep the visual experience for the reader.
The growing trend according to Maymann is passive personalization, which allows connecting the right content to the right people. "We don't know your name but we know your interest," says Maymann. It is especially important because people are not arriving to the website through the main website when you could 'take' users to different content. Now it is crucial to know the behavior of the user to provide links that would be interested in.
Huffington Post has became a brand with 90 million users worldwide. By the end of 2015, it will have 16 international editions. Undoubtedly with bureaus in Canada, U.S., Mexico, Brazil, United Kingdom, Spain, France, Italy, Russia, South Korea, Japan, and Australia, in recent years the Huffington Post became a global media brand. The power house of the Huffington Post consists of 350 reporters and editors plus 70,000 bloggers. According to Jimmy Maymann, a new piece of content is published globally every 58 seconds. It uses various platforms: live streaming, mobile, internet radio and cable - "wherever consumers go," is the motto. The HuffPost is still seeing an increase in numbers of readers, says Maymann but in markets like the US, there is a sense of saturation. But other markets are still out there to explore, negotiations are taking place to launch Huffington Post Arabia. The consumption not as much on tablets but smart phones made a difference in the past 18 months. 50% of users in the US are reading the HuffPost via mobile phone device.
One of the secrets behind the Huffington Post success are influential voices that are contributing. Names like Al Gore and Hillary Clinton writing on news. Alanis Morissette and Bono contributing to the entertainment section.
"We don't see the Huffington Post as a news site but as a news platform, where the conversation starts," says Maymann. The blog is a crucial part of the outlet.
"Social is becoming increasingly important," adds Maymann. Many of the users arrive to the website via social media.
The Huffington Post Live, launched only 18 months ago, has 22 million monthly visitors. It generates 110 million views of videos only and 1,300 comments per day. 1 billion video views since launch.
The HuffPost is using "big" data like real-time dashboards, social trends, moderation, and personalization but also "small" data: reporting, headline optimization, SEO, content efficiency, consumer research. Real-time data is used to support the content generation process and empower editorial resources to identify and amplify content around salient topics.
The HuffPost had a high-level comments but over the last 6-12 months we see trolls bashing other people, says Maymann. A research was conducted to learn about a better comment and reader experience. The HuffPost decided to ban anonymous comments as it, which was a controversial step says Maymann. "Some people were quoting 5th amendment saying they have the right to say whatever they want," says Maymann but overall he believes it was the right decision as HuffPost became again a friendly environment for comments.
The Huffington Post is 100% advertising funded, says Maymann. "Readers are getting numb to the right side of the page," where most of the advertises are located. The ads are now appearing in the main section, which raised revenues. The most important part is to keep the visual experience for the reader.
The growing trend according to Maymann is passive personalization, which allows connecting the right content to the right people. "We don't know your name but we know your interest," says Maymann. It is especially important because people are not arriving to the website through the main website when you could 'take' users to different content. Now it is crucial to know the behavior of the user to provide links that would be interested in.
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