Friday, January 31, 2014

What is Big Data for Media, and how much is Big?

The exponential growth of unstructured and structured data has caused the need for faster networks as a growing number of users are accessing an increasingly amount of video, social media, audio (especially music), photos and more. 

For example, 170 million users visit Facebook each day, while 4.7 billion minutes are spent on Facebook each day, accessing text, video, pictures and contributing content. Meanwhile, 40 million people visit Twitter each day, producing 50 million tweets. Seventy-two hours of video are added to YouTube each day, while 35 million apps are downloaded each day. 

 These tremendous volumes of content inspire media companies to compete and produce high-bandwidth data for their hungry customers, like video, music and photos, making it necessary to find appropriate storage solutions and faster networks so readers can access the current and archived content seamlessly. 

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