Media Lagging in Big Data Strategy Implementation

0. Media companies worldwide have a long way to go to embrace the power of Big Data strategies and opportunities, including audience analytics, precision advertising and content targeting, customer relationship management, data journalism projects, efficiencies and much more inspired and made possible by the application of Big Data tactics. 
   
   According to a 2012 Gartner research study, about half of communications, media and service companies in the world have either already invested in technology to address the Big Data challenge, or are planning to do so in the next year or two.
   
   Meanwhile, other industries are further ahead of media in terms of creating Big Data strategies and investing in technologies and data analyst expertise. About one- third of education, retail, transportation and healthcare respondents to the Gartner study said they have already invested in Big Data technology, and another third said they plan to do so in the next year or two. 
   
   To explore the possible Big Data strategies and tactics for your company, you are invited to attend the second annual Big Data for Media conference "Harnessing the Power of Big Data," on Thursday, 8 May at London's Microsoft Headquarters. For the programme and registration details, please go to http://bit.ly/1inK31z