As Big Media strategies become front and center for many media companies around the world, decision makers are assessing the opportunities and challenges surrounding Big Data plans.
According to a study by Spencer Stuart, as companies ramp up their Big Data strategies, U.S.
marketers see a host of challenges ahead, led by lack
of investment in technology, 44 percent; availability of
credible tools to leverage Big Data tools for marketing,
31 percent; availability of data scientists and data
analysts, 30 percent; availability of external data, 28
percent; availability of internal data, 25 percent; and
organisational barriers to sharing data, 20 percent.
World Newsmedia Network and the Reuters Institute
for the Study of Journalism at the University of Oxford
will address the Big Data for Media opportunities and challenges in its second annual Big Data for Media
conference in London on 8 May 2014. Among the speakers will be Huffington Post CEO Jimmy Maymann and Tesco/dunnhumby global data chief Matt. Keylock. Details of the conference can be found here.
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