According to the Jordan, Edmiston Group's "2014 Media Growth Study," half of the respondents agreed that third-party data and analytics providers are essential to long-term survival. Fifty-one percent of the respondents said their top-selling product in 2017 has not been invented yet.
The study, a two-year partnership with eConsultancy Group, surveyed top executives at media companies worldwide about business practices, including new product development. According to this and other corroborating studies, Big Data strategies and data analytics projects figure high on the agenda for media companies in 2014.
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